Agency: Almacén Argentina | Client: Telekino

"Suck an egg" is an expression that is used in Argentina when something happens to you or when you receive bad news but you don't care it. As in this case, because you win the Telekino lottery.

In this commercial, the insight is that traveling to Thailand is trendy for young Argentinians, but for their parents, it's viewed as a dangerous place far from home. Not to mention, if your son decides to leave his job for one with no future just to stay there for a girl who makes him eat strange foods.