Agency: Prego | Client: HechicerIA
In a world where stories are no longer told with words alone, HechicerIA is born: an A.I. company that generates video from text using Unreal Engine.
With a simple yet transformative mission: to elevate your storytelling through the magic of Artificial Intelligence. A bridge between ideas and the screen, between text and action. To introduce HechicerIA and its vision, we created a manifesto that captures the essence of what the brand represents: a new way of storytelling in a world where creativity and technology are ever more deeply intertwined.
To announce that we are the official sponsor of F1 driver Marta García, we created a video that captures not only the speed of the track but also the passion, dedication, and innovation that we share with her. We developed her virtual avatar to bring A.I. and motorsport together at their peak.
This video not only celebrates the union of HechicerIA and Marta but also reflects our vision that stories, like engines, should accelerate without limits.
CEO HIA: Álvaro Saez
CMO HIA: Alejandro Morales
COO HIA: Andrés Antolino
Creative Director: Franco Falconi
Art Director: Franco Falconi
Copywriter: Matias Mobilia